Wed, Mar 7, 2012
Making the most of your film's debut on the film festival circuit takes both time and creativity.
The results achieved from an innovative, invested and smart, eye-catching festival marketing and business plan can make all the difference in your film's history to come.
To think that the "battle's over" once you've gained acceptance into a film festival is so completely misguided it's staggering! True "festival glories" and the ultimate victory only come when you've got your @#*$ together!
On Wednesday, March 7, the American Cinematheque offers an in depth festival prep guide on all you need to know on marketing, publicizing and sales in the big bad festival world!
Discussion Topics Include:
- How can you drive substantially more business attention and press exposure to your short or feature film at a film festival?
- When, if ever, do you need a producers' representative; a publicist; a marketing consultant to help your film's launch? What should you be looking for in a producer's rep? Can you be your own producer's rep? What are the clear cut signs that you should do-it-yourself when it comes to sales? Do I really need a publicist? How do I work with a "festival's publicist?" Are festival publicists effective? How do you effectively play your own producer's rep, publicist and marketing consultant?
- Is there a better final destination for your short film besides YouTube or your personal website? How do Short Film Distributors work? Which are the best Short Film Distribution companies?
- What are the primary elements of a professional short or feature press kit? What does the most effective key (one sheet) or DVD cover art look like for a motion picture? What does the effective motion picture "still" look like?
- "On-line" component film festivals are quickly becoming a sharp new offering at festivals such as Cinequest, St. Louis International Film Festival and even Tribeca and Sundance. Is this new festival service the great new "savior" for delivering the broadest launch for your film or are on-line component festivals just something that makes festivals look hip but ultimately become a devilishly bad turn for your short or feature film?
- Why is establishing a good “perception” of your film the most important thing you can do for your film...and yourself?
Best of all, what lies beyond film festivals for you and your film?
Plus, Secret Tips!!!
- 10 Things you should do immediately when you gain acceptance to a film festival.
- 5 Things you should do immediately when your arrive at a festival.
- 5 Reasons why you should check your "filmmaker ego" at the door when you do business at a festival.
- How can you immediately expand your film's run on the festival circuit?
SPECIAL OFFER!!!: Bring your film's press materials in for an on the spot analysis!
Film Consultant/Festival Programmer Thomas Ethan Harris (former Director of Programming, Los Angeles Film Festival; Palm Springs International Short Film Festival) provides direction to the best way to help your film achieve its potential in the festival world!